Engaging Your Cardmembers with a Slick and Secure Credit Card Mobile Application
48% of consumers have increased mobile banking usage as of August 2020.* Financial institutions running credit card programs must recognize the imperative of offering a slick and secure mobile application to attract and retain cardmembers.
These four pillars must be the focus of a credit card mobile application to meet cardmember expectations:
• Security & fraud prevention
• Transaction insights
• Seamless DIY service
• Customized engagement
Is your financial institution’s credit card mobile app effective enough to satisfy your cardmembers?
*J.D. Power, 2020
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